Tag Archives: media
Keep Geo-Networks Always-On, says O2 Media
Retail brands need to think bigger and keep geo-networks always-on rather than switching them off after a short campaign, O2 Media has stated. O2 Media is trying to encourage companies to keep their geo-networks turned on year-round. The company says
comScore and Arbitron Partner for Multichannel Media Metrics
comScore and Arbitron are working together to merge data sets and produce a national-scale tool for the US media and marketing industries, with common metrics across all platforms. Development of the project has been driven by ESPN's need for multiplatform measurement. The sports
MediaCom selects InMobi to Ramp Up Rich Media
Sprout rich media ad unitsMedia agency MediaCom is to deploy InMobi’s rich media ad creation platform, Sprout throughout Europe, the Middle East and Africa. The Sprout platform streamlines the creative development workflow and reduces the friction in mobile advertising campaign
Telegraph Media Group Makes First Foray into Commercial AR
Telegraph Media Group (TMG) has partnered with Information TV and Aurasma to deliver its first commercial Augmented Reality campaign, for the St Kitts Tourism Authority. The St. Kitts Experience app accompanies a 30 minute video, which was produced by The
Mobile Media Worth $150bn in 2012
In-app ad revenues are expected to overtake mobile display ad revenues for the first time this year2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $ 100bn barrier.
Millennial Media Goes Public, Raises $132.6m
Millennial Media is preparing to raise $ 132.6m in an initial public offering on Thursday. The Baltimore, Md.-based company priced 10.2m shares of common stock at $ 13, the higher end of the projected range. The company's shares are expected
Tech Media Wrangles Over Whether 2012 Will Bring an iPhone 5 Or iPhone 6
The tech media and iPhone users alike anticipated an iPhone 5 in 2011. But now that the 4S has been injected into the iPhone’s legacy, questions remains about whether the 2012 iPhone will be iPhone 5 or iPhone 6. Speculating
