Tag Archives: media

Keep Geo-Networks Always-On, says O2 Media

Retail brands need to think bigger and keep geo-networks always-on rather than switching them off after a short campaign, O2 Media has stated. O2 Media is trying to encourage companies to keep their geo-networks turned on year-round. The company says

comScore and Arbitron Partner for Multichannel Media Metrics

comScore and Arbitron are working together to merge data sets and produce a national-scale tool for the US media and marketing industries, with common metrics across all platforms. Development of the project has been driven by ESPN's need for multiplatform measurement. The sports

Webtrends Releases Social Media Analytics App For iPad Webtrends Today

Webtrends has launched Webtrends Today, an iPad app for tracking social media trends. The app collects data from Facebook, Twitter and YouTube, and provides analytics and insights. “We developed the Webtrends Today app with the needs of our customers and modern

Gaming, Social Media and the Cloud

Gaming Through Social Media Social gaming has always been around, whether it was sitting around a Nintendo console or playing CounterStrike with friends online. But in recent years, gaming through social media platforms has become much more visible as a

MediaCom selects InMobi to Ramp Up Rich Media

Sprout rich media ad unitsMedia agency MediaCom is to deploy InMobi’s rich media ad creation platform, Sprout throughout Europe, the Middle East and Africa. The Sprout platform streamlines the creative development workflow and reduces the friction in mobile advertising campaign

Telegraph Media Group Makes First Foray into Commercial AR

Telegraph Media Group (TMG) has partnered with Information TV and Aurasma to deliver its first commercial Augmented Reality campaign, for the St Kitts Tourism Authority. The St. Kitts Experience app accompanies a 30 minute video, which was produced by The

Mobile Media Worth $150bn in 2012

In-app ad revenues are expected to overtake mobile display ad revenues for the first time this year2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $ 100bn barrier.

Millennial Media Goes Public, Raises $132.6m

Millennial Media is preparing to raise $ 132.6m in an initial public offering on Thursday. The Baltimore, Md.-based company priced 10.2m shares of common stock at $ 13, the higher end of the projected range. The company's shares are expected

Tech Media Wrangles Over Whether 2012 Will Bring an iPhone 5 Or iPhone 6

The tech media and iPhone users alike anticipated an iPhone 5 in 2011. But now that the 4S has been injected into the iPhone’s legacy, questions remains about whether the 2012 iPhone will be iPhone 5 or iPhone 6. Speculating

Apple to unveil iPhone 5 during media event on October 4

Recent news about Apple’s next generation iPhone 5 suggests that Apple might unveil iPhone 5 during the media event on October 4 in California. Apple has recently invited media to attend a special event called “Let’s talk iPhone” on Oct