Google Cleared To Purchase Motorola Mobility, Will Take On iPhone 5 Directly
The U.S. Department of Justice and European Commission has ok’ed the $ 12.5 billion dollar deal for Google to purchase Motorola, giving Google its first opportunity to directly manufacture Android smartphones and tablets that could rival the iPhone 5 and iPad.
Google now has permission to purchase Motorola Mobility, thus changing the nature of battle between themselves and Apple. Today, the U.S. Department of Justice and the European Commission both approved Google’s $ 12.5 billion dollar deal to acquire the U.S. smartphone manufacturer. And it isn’t Motorola’s plurality of Os in its name that attracts Google; in Motorola, Google will finally have the opportunity to directly design and manufacture hardware to run its Android operating system — namely, smartphones and tablets that can compete in price and quality.
That being said, it is reasonable to imagine that, should the acquisition take place soon, that a Google-run Motorola could aggressively seek to rival the iPhone 5 in 2012. Motorola Mobility has a track-record of innovation in the mobile market, having been the company that successfully mainstreamed the StarTAC “flip phone” design that was ubquitous through the late 90s and copied by virtually every other cellular phone manufacturer. At present, its Android-based Razr could be particularly well-positioned to take on the iPhone 5, particularly considering that rumors persist about the new iPhone’s form factor getting significantly thinner than the current iPhone 4 and 4S.
Google has long suffered from the lack of control over the hardware that uses its Android operating platform. The Nexus series of smartphones — as well as other top designs from HTC, Samsung, and even Motorola — have been fraught with quality issues that have made it virtually impossible for Google to compete with Apple’s iPhone one a one-on-one basis. By having Motorola over its direct operational control, google themselves will now have a design and manufacturing arm to create and produce a high-quality smartphone that matches the iPhone not only in features, but also in quality.
It remains to be seen, however, if the acquiring of Motorola will lend Google any help in matching Apple’s ability to hype and promote their products, as the company enjoys a level of buzz in the marketplace that all of the other hardware manufacturers combined cannot match.
By Michael Nace