Facial Wipes Market to Grow at CAGR of 9 %: Global Market Opportunities, Threats Faced by the Key Vendors Analysis and Forecast 2017-2021

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Facial Wipes market report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. The report provides actionable intelligence on major factors influencing the Facial Wipes market (drivers, opportunities, industry specific challenges, and other critical issues) along with the Facial Wipes market size of various segments.

Facial wipes can be categorized under skincare products. A wide range of facial wipes that have plant-derived solutions and synthetic water and oil-based solutions is sold under two broad categories: wet facial wipes and dry facial wipes. Based on the effects, facial wipes can be of the following types: anti-inflammatory, rejuvenation and regeneration, moisturizing, nourishing, firming and smoothing, anti-aging (anti-wrinkle and anti-sagging), soothing, acne prevention, skin brightening, cellulite reduction and stretch mark management, dark spot reduction, protection and conditioning for dry and damaged skin, UV protection for skin

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On the grounds of comprehensive, reliable data derived from extensive research of multiple sources (both primary and secondary) and in-depth market analysis with inputs from industry experts, Facial Wipes market projected to grow at a CAGR of 9% during the period 2017-2021.

Facial Wipes Market Drivers, Challenges and Trends: –

Market Driver: – Smaller packs and multipurpose facial wipes will be driving growth in the market. convenience and portability are the two major factors considered by consumers when they buy facial wipes. to specifically target the varying needs of consumers, manufacturers of skincare products are introducing smaller or travel-sized packs of facial wipes. these smaller packs are portable and are available at low costs. such advantages offered by smaller packs create a value proposition for consumers who lead a hectic lifestyle and who travel frequently. developed markets such as the us, the uk, germany, japan, and australia have a relatively high penetration of smaller packs of facial wipes.

Market Challenge: – Managing inventory is always a crucial strategy concern for the global beauty products industry. the stocking game rules and perspectives evolve along with changing shopping patterns of consumers. consumers’ preferences change faster, which require faster inventory turnover requirements. skincare products suppliers or manufacturers then must adjust to smaller orders placed by wholesalers and retailers, and improve inventory turnaround times. this predominantly puts pressure on the manufacturers’ raw material, quality control, transportation, and labor costs.

Market trend: – One trend gaining popularity in the market is Increased focus on eco-friendly wipes. Currently, rising consumer expectations and pollution figures have necessitated manufacturers of facial wipes to consider the post-consumer life of their products. Therefore, global brands are phasing out microbeads, and many cleansing wipe products are being formulated without plastic bits such as synthetic polymers (polyester) or with sustainable alternatives. In addition, consumers have become aware of the environmental issues and prefer products that are eco-friendly

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Market segmentation by product category:-  Wet facial wipes market, dry facial wipes market

Market segmentation by retail format :-  Hypermarkets, supermarkets, and convenience stores, Drugstores, Others

Geographic Segmentation: – Americas, APAC, Europe, MEA

To calculate the Facial Wipes market size the report considers the revenue generated from the retail sales of different types of facial wipes to individual consumers. The report covers the market landscape and its growth prospects over the coming years.  Further it converses about key vendors operating in Facial Wipes market like Beiersdorf, Estée Lauder, Johnson & Johnson, Kimberly-Clark, P&G and many more.

Some of the Exhibits included in Facial Wipes Market report: –

Exhibit 01: Global facial wipes market by product category

Exhibit 02: Global wet facial wipes market by product functionality

Exhibit 03: Specifications of facial wipes

Exhibit 04: Overview for natural facial wipes

Exhibit 05: Global facial wipes market 2015-2020 ($ billions)


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With geographic breakdown of the Facial Wipes market in terms of detailed analysis and impact, this report provides business dimensions with an eye on growth opportunities and contribution of upcoming market segments.

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